Cookie policy
This page explains the cookies and similar browser storage The Window Quote uses, what each is for, and how long it lasts.
Last updated: 11 July 2026.
What cookies are
Cookies are small text files a website stores in your browser. We also use your browser’s local storage in the same way. We use these only for essential functionality and for marketing attribution — understanding which campaign brought you to the site so we can measure and improve it.
First-party attribution cookies and storage
When you land on the site we record marketing attribution details — the UTM campaign values in the link you followed and any ad-platform click identifiers (for example Google and Meta click ids) — so that if you go on to request a quote we know which campaign it came from. These values are stored under wml_* names (for example wml_utm_source, wml_gclid) as first-party cookies and in local storage.
| Name | Purpose | Expiry |
|---|---|---|
wml_* (e.g. wml_utm_source, wml_utm_campaign, wml_gclid) | Store marketing attribution — UTM campaign values and ad-platform click identifiers — and the page you first landed on, so an enquiry can be credited to the right campaign. | 90 days |
These cookies are set on your first visit and refreshed on return visits. They contain campaign identifiers, not directly identifying information; where they are combined with the details you submit, that use is covered by our privacy policy.
Analytics and tag-manager cookies
We may, in future, enable a tag manager (Google Tag Manager) to load analytics or advertising tags. When that happens, those tags may set their own cookies — for example Google Analytics cookies such as _ga and _ga_* (used to distinguish visitors and sessions, typically lasting up to two years), and advertising cookies such as _fbp from Meta. This tag manager is currently present on the site but switched off, so no analytics or advertising cookies are set until it is enabled, at which point this policy will be updated.
Managing cookies
You can delete or block cookies through your browser settings, and clear local storage the same way. Blocking the attribution cookies will not stop you using the site or requesting a quote — it only means an enquiry may not be credited to the campaign that referred you.
Changes to this policy
We may update this policy when the cookies we use change. Any changes will be published on this page with a revised “last updated” date.